Driving Engagement with Social Media Marketing
Client: FitLife Gym – A Boutique Fitness Studio
Industry: Health & Fitness
Challenge:
FitLife Gym wanted to attract new members and boost engagement on their social media platforms but struggled with low reach and inconsistent branding.
Solution:
We created an engaging social media strategy by:
- Designing a content calendar with a mix of motivational posts, member success stories, and promotional offers.
- Running Facebook and Instagram ads targeting local fitness enthusiasts.
- Leveraging Instagram Stories and Reels to showcase workouts and facilities.
- Encouraging members to share their experiences and tag the gym.
Results:
- Social media follower count increased by 200% in 4 months.
- Monthly membership sign-ups grew by 50%.
- Average post engagement rate improved from 2% to 8%.